l Vacuum, which is produced in Indonesia. For marketing purposes in the United States, the product will be named the Bug Grabber. Marketing research was conducted, and this research established that a viable market could be established for the product. This marketing plan is the next step in the process of marketing the product.
The Cordless Insect-Disposal Vacuum, nee Bug Grabber, is a hand-held, wand-type vacuum device. The purpose of the product is the quick removal of insects and other light-weight objects from any surface area in a manner the precludes the necessity of the human agent from coming into direct contact with the objects. The product should appeal to those persons who desire to keep their habitats insect free and who are less than satisfied with their existing tactics to accomplish this end.
The product will be packaged in a clear plastic bag that permits consumers to see the product. The package label will include the product name, a location for retailer-placement of the produ
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