ability. These marketing objectives are as follows:
1. The first objective is to sell 2,000 Bug Grabber units within the first 90 days of the marketing campaign
2. The second objective is to sell 4,500 Bug Grabber units within the first 180 days of the marketing campaign.
3. The third objective is to sell 8,000 Bug Grabber units within the first 12-months of the marketing campaign.
4. The fourth objective is to sell 12,000 Bug Grabber units during the second 12-months of the marketing campaign.
1. The first objective is to break-even on Bug Grabber sales within the 12-months of the marketing campaign
2. The second objective is to earn a return on investment of at least 10 percent during the second 12-months of the marketing campaign.
This marketing plan was prepared for the Consumer Products Distribution Company (CPDC). CPDC is an hypothetical organization. The purpose of CPDC is twofold. The first purpose of the company is to identify consumer demands that either are not being met or which could be met more effectively, Then, the company searches for products or product ideas that may be exploited to fill the unmet consumer need. When a match between unmet demand and a likely product is made, marketing research is conducted to validate the marketing opportunity. When the marketing opportunity is validated, a marketing plan is prepared for the product. The second purpose of the company is to locate products that may have consumer appeal but which have either no market or no viable market. Then, the company conducts market research to determine the feasibility of establishing a viable market for a product. Once the marketing feasibility of the product is established, a marketing plan is prepared for the product.
This marketing plan is associated with the second purpose of CPDC. A product was located which appeared to have consumer marketing potential. This product is the Cordless Insect-Disposa...