Certificate Programs

The California State University system is charged with providing educational opportunities to the community at a level more advanced than community colleges, but less advanced than the University of California system. In today's highly competitive economy, campuses are seeking ways to market their services and to attract new students. In addition, colleges and universities are finding new ways of meeting the needs of the community, with the result that a number of institutions have moved to offer not only two and four-year traditional degrees and post-graduate degrees, but also certificate programs that offer college-level work without awarding a baccalaureate degree. This research examines these certificate programs at a particular institution (California State University at Los Angeles--CSULA) and the marketing program which could be implemented to promote these programs.

Continuing education is so-named because it represents

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on courses which meet their employees' specific needs. The Program In developing the product that the school will offer, it cannot be limited to a single certification program. Instead, a number of certification programs will be developed, and continuing education courses will be built around these. Ideally, the certificate programs should offer courses and certificates in areas that are of interest to the community as a whole in order to attract students. While the goal of the program will be to provide certification, the various classes will be structured in order that students can receive continuing education credit in order to meet professional requirements, where applicable. In this way, the school will be able to draw students who are interested only in meeting continuing education requirements as well as those who are interested in the full-fledged certification program. Alcohol and Drug Problems This certificate is designed to enhance the skill set of those individuals who work with individuals with drug or alcohol related problems. Individuals may come from either the public or private sector. Because this program is offered in conjunction with the department of health science, some of these courses will be appl
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Approximate Word count = 8596
Approximate Pages = 34 (250 words per page)

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