Strengths & Weaknesses of JetBlue

JetBlue Airways Corporation is a low-fare, low-cost passenger airline that serves point-to-point routes between 22 destinations in 11 states and Puerto Rico. The Company focuses on serving underserved markets and/or large metropolitan areas that have high average fares. It has a geographically diversified flight schedule that includes both short-haul and long haul routes. JetBlue commenced service in February 2000 and established its primary base of operations at New York's John F. Kennedy International Airport. On August 28, 2001, it began service at its West Coast base of operations, Los Angeles' Long Beach Municipal Airport. As of February 11, 2004, it operated 222 weekday flights, including 108 weekday flights between the Northeast and Florida, 66 weekday flights between the East Coast and western United States and 48 weekday short-haul flights.

Jet Blue has a number of internal strengths. One of these strengths is the unique relationship that the company has enjoyed virtually since its inception with its employees. One of the reasons that Jet Blue has been able to keep costs low and profits high involves the fact its employees are particularly efficient. Their job duties are unique. The airline quickly recognized that it would be more cost-effective to use its employees in a variety of roles, rather than having specialists who are not permitted to work outside of their area of expertise based on union rules. Jet Blue has a limited number of internal weaknesses. One o

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om seeking bankruptcy protection. With the exception of a few carriers such as Southwest Airlines and JetBlue, many of America's airlines are have been losing significant amounts of money. The problems they face are daunting. One of the problems involves travelers concerns about flying after the attacks on the United States on September 11, 2001. Another problem involves the increased costs of security, which the airlines must absorb. The latest blow involves the massive increases in the cost of jet fuel. With the price of crude oil at more than $50 a barrel, already an all time high, and with prices continuing to rise every airline is feeling the financial pinch. Add in the fact that so called full service airlines are losing passengers to discount airlines such as Southwest and JetBlue and it becomes easy to see why airline stocks are in disfavor on Wall Street, and why many airlines' stock values have plummeted. JetBlue is in the transportation sector of the economy and operates as a commercial airline. JetBlue is one of the few exceptions to this rule. By virtue of the fact that the company has been able to control cost, and generate higher revenues in a post-911 world, its stock price has managed to remain steady

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