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Strengths & Weaknesses of JetBlue

JetBlue Airways Corporation is a low-fare, low-cost passenger airline that serves point-to-point routes between 22 destinations in 11 states and Puerto Rico. The Company focuses on serving underserved markets and/or large metropolitan areas that have high average fares. It has a geographically diversified flight schedule that includes both short-haul and long haul routes. JetBlue commenced service in February 2000 and established its primary base of operations at New York's John F. Kennedy International Airport. On August 28, 2001, it began service at its West Coast base of operations, Los Angeles' Long Beach Municipal Airport. As of February 11, 2004, it operated 222 weekday flights, including 108 weekday flights between the Northeast and Florida, 66 weekday flights between the East Coast and western United States and 48 weekday short-haul flights.

Jet Blue has a number of internal strengths. One of these strengths is the unique relationship that the company has enjoyed virtually since its inception with its employees. One of the reasons that Jet Blue has been able to keep costs low and profits high involves the fact its employees are particularly efficient. Their job duties are unique. The airline quickly recognized that it would be more cost-effective to use its employees in a variety of roles, rather than having specialists who are not permitted to work outside of their area of expertise based on union rules. Jet Blue has a limited number of internal weaknesses. One of these weaknesses is the fact that the spirit of cooperation between the company and its employees is slowly deteriorating. The reason is obvious; as the company becomes more profitable its employees want to share in the success they helped to create for the airline.

Senior Management: The senior management of JetBlue Airways Corporation includes Michael Lazarus the company Chairman; David Neeleman is the CEO and Director; David Barger, is President and C...

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Strengths & Weaknesses of JetBlue. (1969, December 31). In LotsofEssays.com. Retrieved 21:53, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1695841.html