from the print and stored (which also reduces the amount of space required for storage). When a finger is applied to the sensor later on, the same data extraction is performed and, if there is a match, the user is permitted access. This technology does not reveal who is accessing the device, only that it is an authorized user with predefined access levels.
During my internship, I worked with Ethentica's marketing department as well as their engineering group to define various types of communications which would be created. This was also accomplished in conjunction with Ethentica's primary contact at Apex, Pamela Dickerson. Because the technology in both of the product lines is innovative, and because Ethentica must explain to potential customers not only why they need the technology, but why they specifically need the technology developed by Ethentica, several white papers and a data sheet were determined to be the best ways to communicate this information. The industry is familiar with the white paper format (which resembles a research paper in its presentation) and is also comfortable with receiving technical information in that manner. The data sheet is a more traditional "marketing" document, and is designed to convey features and benefits rather than technical information about the products. The data sheet (one 8.5" x 11" sheet of paper printed on both sides in color) would cover the Web security product; two white papers would be created for the fingerprint module and one for the Web security product.
Application of Classroom Theories and Techniques
When I started the internship, Ethentica and Apex had determined that some form of marketing communication would be necessary, and that I would be working on the documents, but they had not determined the type of documents nor the form that they would eventually take. They invited me to participate in these discussions (although I recognized that I was dealing with se...