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Internet Use at Wells Fargo Bank

Wells Fargo Bank makes extensive use of the internet for internal and external communication and strategy. The company uses the Internet for advertising, for example, and has used pop-up advertisements on various Web sites to link visitors to the Wells Fargo site and brand. The company also has an extensive Web site for customers, potential customers and employees; this Web site also includes advertisements for the company's products and services. These products are being pitched to those who are already familiar with the company, which may make them even more receptive to the advertisements than pop-up ads that appear on third-party sites ("From Wall Street," 2005).

The Web site is used for dissemination of information both inside and outside the organization. External communication is emphasized on the site more than internal communication. At the site, customers·both corporate and individual·can access their accounts and receive information about their accounts via e-mail if they so choose. In addition, current customers can conduct business through the Internet and the Wells Fargo Web site to the point that companies can run their payroll on-site and customers can make payments to various loans or transfer money from one account to another online. The Web site can also be used for paying bills to third-parties; this reduces the level of complexity associated with bill paying and is perceived as a valuable customer benefit (Bodner et al, 2005).

In terms of internal communication, the site provides a link to the company's own intranet where employees can view their benefits, make updates to their information and take advantage of discount programs and other services offered by the company. This is an excellent feature for a company that employs many workers·branch personnel such as tellers, for example·who do not have easy or confidential access to the Internet at work, but who may well have access to high-speed Int...

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Internet Use at Wells Fargo Bank. (1969, December 31). In LotsofEssays.com. Retrieved 21:44, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1696198.html