ernet in their homes ("Teamworks," 2005).
Wells Fargo also uses the Internet to conduct market research in the form of customer surveys. Selected customers are sent an e-mail with a link to a survey regarding the customer's experience using a given product, such as payroll services. Once the user links to the survey, there is a brief Likert-style survey that captures the experience of the user with regard to the product or service in question. The company also uses the Internet for competitive analysis and to test-market new products ("From Wall Street," 2005).
Wells Fargo is committed to using the Internet as an integral part of its long-term strategy. It has committed resources to its internal information technology group, and has expanded XML in order to develop tools that meet its specific requirements. The extension, called WFXML, enables the company to develop applications and services that support its service-oriented architecture (SOA). S
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