national aspects of its operations, FedEx can effectively compete against DHL and other international freight expediters for a relatively small investment.
Of course, Web sites have to be upgraded on a regular basis, and this site requires a separate database, or at least that the package delivery database be made available through the Web. However, this is most likely a cost-effective way of dealing with its customers, particularly since customers who are interested in sending packages overnight are likely to be sophisticated users of technology and therefore in the company's ideal demographic.
FedEx has effectively established a customer service site which is not likely to give the company immediate revenue, but which will probably help it gain new customers, retain current customers, and possibly reduce its overhead costs as it is able to downsize its customer service department staff.
Land's End has a reputation for high-quality merchandise that is reasonably priced. The company has built a loyal following through catalog sales, and has taken the success that it has seen through direct mail and tried to transfer it on line. The Land's End Web (http://www.landsend.com) offers easy shopping using common Web browsers, including Microsoft's Internet Explorer and Netscape, and secure transmission of credit card information. In addition to the on-line shopping, those reaching the site can order catalogs to be sent directly to them via regular mail, or they can learn more about various Land's End products.
The Internet Store at Land's End's Web site is impressive, with graphics showing the merchandise which ri
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