New Promotion Plan

There are several disadvantages and risks to this idea. The most obvious is that it will alienate long term customers who will be "rewarded" for their loyalty to this company by paying double what a new customer would be charged for basic cable programming. Another issue to consider is the ethics of not informing these new customers that they can renew after one year at a lower monthly rate, but only if they call to request the lower rates. In other words, if they forget to ask their monthly invoice will more than double at the end of the first year.

The Committee believes that the most pressing of these problems involves the potential backlash involving our existing customers. It would be difficult to look an existing customer in the eye and explain to them why they must pay tw

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every employee of this company and every stockholder. Thanks Sandra Girarda Internal Memorandum TO: Brian Robertson FROM: The Consumer Affairs Committee SUBJECT: Jumpstart Thank you for another opportunity to comment about this program. We have undertaken a more comprehensive evaluation of this proposal, and believe we have a better understanding of the issues and the advantages of implementing "Jumpstart." We have included specific recommendations when Jumpstart is rolled out. When Jumpstart is introduced, there will certainly be a negative reaction from among existing customers. To address what we consider to be legitimate concerns about the different price structures, the Committee proposes that any customer that takes the time to contact the company's customer service department to file a complaint be offered the same deal as Jumpstart customers will receive. In addition, we recommend against the idea of not notifying customers when their first year of service about to expire. If our goal is to ensure that our customers do not feel that they have been cheated or misled, we should give new customers who sign up during the Jumpstart program notice of their right to renew and a lower rate. The goal of thi
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Approximate Word count = 2352
Approximate Pages = 9 (250 words per page)

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