Types of Marketing

Within the organizational markets classification, there are industrial markets, institutional markets, reseller markets, and government markets. With respect to business-to-business marketing, the relevant sub-classifications in the organizational markets classification are the industrial market and the reseller market. The industrial market is that in which the products and services sold are used by the buyers in the creation of other products and services, while the reseller market is that in which the buyers of products and services resell those products and services to other buyers.

In the reseller market, retailers resell the products and services directly to consumers, while wholesalers and distributors resell the products and services to either retailers or to firms in the industrial market. Wholesalers and distributors are a part of the business-to-business market. The industrial market is also a part of the business-to-business market.

A business-to-business marketing organization's external environment has

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r smaller families, and a growing preoccupation with personal health and fitness both created and ended strategic opportunities for some marketing organizations. Shifting societal attitudes toward work also affects strategic planning. The list of such factors is extensive, as are the changes in the significance of the factors over time. The very uncertainty of such factors causes many managers to attempt to ignore them in the strategic marketing planning process. Such managers tend to have little tolerance for ambiguity, and, thus, they often do not appreciate the necessity to deal with uncertainty in the strategic marketing planning for their organizations. A marketing organization's external environment, thus, is composed of an incredibly complex and diverse array of factors. These factors are generally related to (1) the economy, (2) governments, (3) markets, (4) technology, (5) geography, and (6) society. Unfortunately, all of these factors have a dynamic characteristic. The one thing that strategic planners can usually count on is that the inputs on which they rely will not likely remain stable for very long; over the short-term, perhaps, but over the long-term, probably not. There are several different concepts up
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Approximate Word count = 1806
Approximate Pages = 7 (250 words per page)

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