ty will enable the company to establish a viable market share, and to remain com petitive as an independent player in the domestic fiber optics test and monitoring equipment market.
The purpose of the proposed research study is to demon strate that a small manufacturing and marketing company can establish a viable competitive position in a domestic high tech market. In the research hypothesis for the proposed study is supported, it will demonstrate that a firm such as General Fiber Optics, Inc. can succeed through the development of a strategy which emphasizes the coordination of company capabili ties and market requirements.
The data upon which the proposed research will be based will apply specifically to the fiber optics test and monitoring equipment market. The study findings and conclusions, thus, should be applicable for other companies desiring to partici pate in this market. The fiber optics test and monitoring equipment market is a high tech support market. Therefore, it is probable that some of the findings and conclusions of the proposed research study will be applicable to other high tech support markets on a general level. The specific characteris tics of each high tech support market, however, will determine the degree to which the findings and conclusions of the pro posed research study may be applied in those specific markets.
Literature relevant to the problem to be investigated is reviewed in this section. As the proposed research study will attempt to develop and effective strategy for a small, American firm competing in the domestic fiber optics test and monitoring equipment support market, literature is reviewed with respect fiber optics technology and applications, and strategy develop ment. As the hypothesis tobe tested holds that an effective strategy for such a firm will be built around high levels of product quality, literature relevant to the development of high product quality is also reviewed...