International Marketing Plan INTRODUCTION This research presents a compet

The findings of this competitive analysis are presented in six separate discussions. The topical areas of these discussions are as follows: (1) marketing resources and skills of the exporting firm; (2) production resources and skills of the exporting firm; (3) financial resources of the exporting firm; (4) managerial resources of the exporting firm; (5) structure of competition in the target country; and (6) trends in the competitive structure in the target country.

Marketing resources and skills are considered in the contexts of product, service, and pricing. Each of these factors is addressed separately in the following discussions.

The exporting firm possesses extensive knowledge of the product group, and expertise in the marketing of this product group in the United States. This knowledge and expertise ar

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rm. STRUCTURE OF COMPETITION Structure of competition is considered in the contexts of competitors, and market share. There are no manufacturers of highquality writing instruments located within Portugal. 5There are, however, several such manufacturers located within the EEC, of which Portugal is a member. In late1989, these European manufacturers not only dominate the market, collectively they control virtually the total market. Establishing a foothold in the Portuguese market will be difficult, considering the existing competitive structure. The rapid and projected continuing growth of the Portuguese economy, however, will, among other things, translate into an expanding market for highquality, premiumpriced writing instruments. This market growth offers an opportunity for an aggressive marketer to establish a viable market share in an otherwise impenetrable market.5 TRENDS IN THE COMPETITIVE STRUCTURE The most significant trends in the Portuguese economy are related to the country's admission to the EEC, and to the increased economic integration of the EEC, which is slated to occur within the European Economic Community (EEC) in 1992.6 In 1986, both Portugal and Spain were brought in as full
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Some common words found in the essay are:
Western Europe, EEC Real, EEC Portugal, , Single Act, COMPETITIVE ENVIRONMENT, Business America, World Bank, Martin's Press, EMS Portugal's, exporting firm, writing instruments, premiumpriced writing, highquality premiumpriced writing, highquality premiumpriced, premiumpriced writing instruments, portuguese economy, resources skills, market share, business america, viable market share, highquality writing, firm establish, marketing resources skills, establish viable market,
Approximate Word count = 2167
Approximate Pages = 9 (250 words per page)