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Highquality, premiumpriced writing instruments require repair and maintenance from timetotime. They are not throwaway products. Competitors based in Western Europe provide

1The World Bank classifies economies as lowincome, middle income, industrial market economies, developing economies which are highincome oil exporters, and nonmarket industrial economies. The middleincome classification is further subdivided into low and high income groups. The high income group includes those countries just below the industrial market economies in the context of per capita gross national product. Many of these economies are classified as semiindustrial by some analysts, and are considered on the verge of becoming industrial market economies.

2The World Bank, World Development Report (New York: Oxford University Press, 1989), 203.

3readily available and responsive service facilities to Portuguese consumers.3 The exporting firm, therefore, will, in conjunction with its affiliated Portuguese distributing firm, establish a service facility in Portugal.

The products to be exported will be premiumpriced. In an emerging economy, such as that in Portugal, this pricing strategy will tend to limit the market to an even greater extent than that which occurs in a developed economy. The growth surge in the Portuguese economy, which began with the country's admittance into the European Economic Community (EEC), however, is projected to continue through the 1990s.4 This growth will permit the development by the exporting firms of a viable market share for highquality, premiumpriced writing instruments in Portugal.

The writing instruments to be exported to Portugal are manufactured in the United States, although not by the exporting firm. The American manufacturer, however, possesses highlevels of expertise in both production and research. The manufacturer is a wellestablished firm, and the exporting firm has

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