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Public Relations and Internal Stakeholders . In

. Internal publics consist of actors and stakeholders within the organization: supervisors, clerks, managers, stockholders, executives, and boards of directors (Seitel, 2001).

. Targeting internal publics for XYZ Corporation, a hotel chain of approximately the same size and scope of activities as Marriott, is the focus of this internal public relations action plan.

. The need for such a plan is based upon understanding of the value of teamwork and commitment by employees to achieving bottom-line results รป positive aspects of worker behavior that are strongly influenced by effective, way of life, interactive communications throughout the network (Cutlip, Center, & Broom, 2000).

. A multi-pronged internal public relations campaign for this organization has several goals: 1) building confidence and trust; 2) satisfying status and participation needs; 3) eliminating workplace strike; 4) improving communication flows; and 5) motivating and inspiring employees.

. The primary PR media for this campaign and action plan consists of printed materials and an interactive bulletin board/ chat room that is maintained on the company's internal Internet site.

. The goal of the campaign is to make employees aware of new employee benefit packages and training opportunities, to encourage interaction between employees and management on worker issues and concerns, and to keep employees informed about new customer service options.

. Printed materials will include a weekly newsletter generated by corporate headquarters in each of the company's business units.

. A second printed communication will be a monthly glossy newsletter that identifies policy and service changes, announces employee awards and recognition programs, and highlights the operations of specific business units.

. Concomitant with printed reports on employee recognition, the PR campaign will include an employee of the month/year for each hotel in the chain and...

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Public Relations and Internal Stakeholders . In. (1969, December 31). In LotsofEssays.com. Retrieved 20:27, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1704177.html