Public Relations and Internal Stakeholders . In

. Internal publics consist of actors and stakeholders within the organization: supervisors, clerks, managers, stockholders, executives, and boards of directors (Seitel, 2001).

. Targeting internal publics for XYZ Corporation, a hotel chain of approximately the same size and scope of activities as Marriott, is the focus of this internal public relations action plan.

. The need for such a plan is based upon understanding of the value of teamwork and commitment by employees to achieving bottom-line results - positive aspects of worker behavior that are strongly influenced by effective, way of life, interactive communications throughout the network (Cutlip, Center, & Broom, 2000).

. A multi-pronged internal public relations campaign for this organization has several goals: 1) building confidence and trust; 2) satisfying status and participation needs; 3) eliminating workplace strike; 4) improving communication flows; and 5) motivating and inspiring employees.

. The primary PR media for this campaign and action plan consists of printed materials and an interactive bulletin board/ chat room that is maintained on the company's internal Internet site.

. The goal of the campaign is to make employees aware of new employee benefit packages and training opportunities, to encourage interaction between employees and management on worker issues and concerns, and to keep employees informed about new customer service options.

. Printed materials will include a weekly newslette

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personnel and the information technology department. References Cutlip, S.M., Center, A.H., & Broom, G.M. (2000). Effective Public Relations. Upper Saddle River, NJ: Prentice Hall. Seitel, F.P. (2001). The Practice of Public Relations. Upper Saddle River, NJ: Prentice Hall. Public Relations Campaign for NASA The NASA public relations (PR) campaign described earlier focuses on creating a greater awareness of NASA and its important mission in space exploration and scientific development among students in American public school from grades K-12. Developing an innovative, interactive science curriculum that employs the resources available at NASA Explores and which responds to state standards and curriculum in science is seen in this campaign as having many beneficial effects. This essay will describe aspects of the tactical plan that is being recommended to NASA to launch this PR initiative. A first step is to identify an appropriate spokesperson for NASA in this particular campaign. According to Rice and Atkin (1989), effective public education and communication campaigns in the United States are often more readily adopted if the spokesperson for

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