for each of the hotel units within the chain.
. The interactive PR campaign will include the generation of brief daily e-mails targeting specific groups of workers and providing them with up-to-the-minute information related to their actual work roles.
. The Internet campaign will offer an employees' only chat room where employees can share information and chat about solutions to common problems.
. The interactive campaign will also provide for a "Speak Out" private e-mail form that allows the employee to identify issues of importance, questions, suggestions, complaints, or comments that need to be addressed.
. The interactive component of the PR campaign will offer employees opportunities to participate in games and contests which are accompanied by prizes, including free hotel and airfare, meals in company-owned and partner restaurants, spa visits and golfing, and other desirable prizes. This will be used as a performance motivation tool and will encourage employees to participate in games and contests whic
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