products are presented in Table One.
Apple's 2000 Sales by Region and Category
The company, and its rise and fall and rise again, has been the subject of many books and movies. Linzmayer (1999) in his book Apple Confidential makes the claim that if Apple had had the same technology and different managers (key managers) then the company could still be the world's most powerful computer maker. On the book jacket, we find the following:
Looming over this history are the doppelgangers of Steven Jobs and Bill Gates. Brilliant, ruthless, funny, inept and shrewd, the history of Apple is the chronicle of the minuet of these two fiercely original men. It is hard to escape the observation that Apple, creative and innovative to a fault, never can seem to capital
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