t, as well as strong market positions in the truck segment of the industry. Each of the companies has also diversified the location of production operations in an effort to become more cost competitive, as labor costs in Germany are high in comparison with eastern European countries, most Asian countries, and, to a lesser extent, North America.
The objective of this investigation is to make investment recommendations with respect to the common stocks of the two companies. The recommendations are based on investment analyses of the two companies which are primarily financially-oriented but which also included a strategic element in the form of SWOT (strength-weaknesses-opportunity-threat) analyses.
Investment Analysis ù Financial Analysis & SWOT
The investment analysis includes separate financial analyses of each of the two companies, the results of which are compared. The investment analysis also includes SWOT analyses of each of the two companies, the results of which also are compared.
BMW is a leading European automobile manufacturer. The company's automobiles include the BMW (1 Series; 3 Series ùcoupe, sedan, convertible, and compact; 5 Series ù sedan and touring; 6 Series ù coupe and convertible; and 7 Series sedan; M3 coupe and convertible; X3 and X5 sport utilities; and Z4 roadster), Rolls-Royce Motor Cars, the MINI automotive brand (Mini Cooper), BMW motorcycles, computer software (Softlab), and motorcycle clothing and accessories.
BMW has experienced serious problems associated with the strength of the euro in international currency exchange. The unfavorable rate of exchange dampens sales by increasing prices outside of Europe and reduces repatriated profits from subsidiaries as a result of unfav
...