fe, or even just branding and positioning. Though a company may not see instant results to its bottom-line, public relations costs much less than other types of advertising in general. This gives a firm more leverage with their overall marketing and PR budgets so they can do more with less with a lasting impact. The cost of mailing press releases, which hopefully will be viewed by large audiences, costs less than a direct mail campaign or a display ad in a trade publication - limited to small niche-specific audiences.
3) Lastly, a major benefit of PR for mid to large size companies relates to procuring a strong talent pool-this in turn benefits company growth, revenue and client satisfaction overall. Employees like to work at a place that is well known and well thought of in their community, such as working one of the "Top 10 Companies in America," or "Best Company for Flexible Schedules" for family time, etc. Effective public relations campaigns can help to boost morale and keep internal workings running smoothly.
According to Ron Levy of Public Relations Quarterly, many businesses rely solely on advertising to make people aware of their operation and to bring in customers (22). However, as mentioned earlier, it is just as important for a company to diversify its marketing and communications strategy, as it is for individual investors to diversity their assets. PR has profit-building
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