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Apple Computer Corporation and Microsoft

The Pirates of Silicon Valley: This is the fictionalized story about the founding of Apple Computer Corporation and Microsoft Corporation. The movie is a dramatization of the tangled history of Apple Computer and Microsoft, which is based on a book by Paul Frieberger. The plot follows the paths of Apple's co-founder Steve Jobs and Microsoft's Bill Gates. The movie describes and contrasts the different styles of the Gates and Jobs.

Steve Jobs and Bill Gates pioneered an industry that has transformed the entire world. Not unexpectedly, Gates, and to a lesser extent Jobs, became two of the richest and most powerful men in the world. In the movie, Gates is portrayed as smart but socially inept entrepreneur who nevertheless has the ambition and business savvy to make Microsoft a household name.

The 4 P's of Marketing: The 4 Ps of marketing are Product, Price, Place, and Promotion. The idea is to control these variables in such a way so that sales will increase. A company cannot make a customer purchase its products, but it can help a potential customer in coming to this decision by establishing the right price, the right distribution channels, creating or purchasing the appropriate type and the appropriate amount of advertising, and ensuring that its product features meet specific customer needs. These variables are interdependent, and together they constitute what is often referred to as the marketing mix.

When Microsoft develops its marketing mix, it must take into account its internal goals as well as the actions of its competitors - and its competitors' marketing mix. The goal at Microsoft is to create a marketing mix that will differentiate its products from its competitors resulting in a larger market share, higher sales and more profits.

Pricing: Microsoft has historically had a system where its products are priced the same around the world. However, Microsoft is currently evaluating the possibility of offering i...

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Apple Computer Corporation and Microsoft. (1969, December 31). In LotsofEssays.com. Retrieved 09:58, March 29, 2024, from https://www.lotsofessays.com/viewpaper/1707093.html