ts software at different price points around the world, signaling a possible departure from its unified global pricing practice. Edward Moltzen (2003) writes in Computer Reseller News that Microsoft is looking to address concerns about pricing disparities in its software. Many have complained about Dell Computers' price advantage over other manufacturers on Microsoft software (Moltzen, 2003). Microsoft is concerned that abandoning the unified global pricing program will result in buyers shopping around the world for the best price. At the same time, the company wants to make certain its products remain affordable to companies and individuals around the world which is part of the company's strategy to remain the leading software company in the world.
To address the problems that abandoning the unified pricing strategy would create, Microsoft is consideri
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