r the benefit of the tobacco industry. The campaign succeeded
far beyond expectations, dooming millions of women to death by cancer.
The most marked trend of contemporary public relations firms is to affect debate on matters of vital interest to the public by promoting the interests of private corporations throughout the world. Without corporate PR American products and media would not be omnipresent throughout the globe, and US-produced television shows and films would not be seen everywhere. Public relations, along with its sister discipline of advertising, are the engines that drive the forces of globalization. Using electronic media and, increasingly, the Internet, public relations campaigns employin
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