e Rowland Worldwide, Inc., the Facilities Group Ltd., Siegel and Gale, Inc., and Klemptner Advertising, Inc. The company has other subsidiaries with the name Saatchi and Saatchi in their titles. The principal affiliate company is Zenith Media Holdings Ltd. As of June 30, 1997, the company had 4,400 employees.
Saatchi & Saatchi provides many services through its worldwide network of office. These services include advertising and creative marketing services, public relations, preproduction services in design, print and television, corporate identity, simplified communications and interactive media services, and media planning and buying services.
The Saatchi & Saatchi name is one of the strongest and best known in advertising and provides a broad range of public relations services, facilitating clients' communications with target audiences on specific issues. It offers a comprehensive range of technical and creative services in the areas of design, print, production, artwork, audio visual, multimedia and television production. The company provides clients with corporate positioning and identity services and operates a media services and planning agency whose services include researching and forecasting media markets, developing media buying strategies and executing media buying programs.
The advertising services offered by Saatchi & Saatchi include the creation of advertising and marketing programs for products, services, brands, companies and organizations. These programs involve various media such as direct marketing, sales promotion and design. The company's two largest clients are Procter and Gamble, and Toyota.
Advertising depends for its success on both creativity and relationships. For a long time, the Saatchi brothers were masters of both ("Shareholder's", 1994). Charles came up with striking images (his most famous being that of a pregnant man used in Britain in the 1972 in a campaign to promote the u...