se of contraceptives) and clever slogans. Maurice schmoozed with the world's biggest companies and, in many cases such as British Airways and Mars, won their undying loyalty.
Despite the fact that their bold business moves attract international attention, the two Saatchi brothers are notoriously reclusive. Maurice normally handles the business deals, and brother Charles devotes much of his time to amassing a huge contemporary art collection, recently housed in the museum in London. His avocation can
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