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unionized independently, allowing them to fly more hours than pilots of other airlines (Leavenworth 2005). Other workers are unionized, but with flexible contracts which they can jump in and out of. Southwest hires for attitude, rather than aptitude. In 2001, it used peers to screen candidates and conduct interviews: pilots hired pilots, gate agents hired gate agents.

Southwest provides profit sharing for its employees through stock options which gives the employees a stake in what they are working for. It was the first company to offer such a plan, in 1973, and this is one way of ensu

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