E-Commerce Business Proposal

The proposed idea is to design, create, and maintain a Business-to-Consumer (B2C) electronic commerce company and Web site known as Travel-Mart.com. Travel-Mart.com represents a travel package superstore that will transact sales over the Internet 24 hours a day, 7 days a week to a global business and leisure travel marketplace.

Travel-Mart.com is unique in that it will provide unprecedented levels of consumer service when planning a business trip or vacation. Travel-Mart.com will offer a complete travel package; including all of the following: airline reservations, hotel accommodations, transportation, restaurants, and entertainment.

By visiting the Travel-Mart.com Web site, business and leisure travelers will enter personal information (name, address, phone and Email) before being asked to provide the following travel-related information:

Destination & Arrival/Departure Dates

Desired Hotel/Motel Amenities & Price Range

After supplying this information, our electronic intelligence agents will search the Internet and electronically interact with databases of vendors (airlines, car rental agencies, hotels, restaurants, etc.). Our associates will match consumer specifications against availability, negotiating the lowest prices possible. Active multimedia

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price and make a purchase based on prices that are given to them, Priceline takes a completely different approach. Instead of the users asking, "How much will it cost for me to travel from A to B," the users tells Priceline, "I am willing to pay X amount of Dollars to travel from point A to B." If Priceline is able to meet that request, then the travel is purchased without giving the user the opportunity to pass on the purchase. The only other key differentiator among the group is that Orbitz is a joint venture between five of the largest airlines in the United States: American, Continental, Delta, Northwest, and United. This has really given Orbitz a big advantage in the battle of finding the lowest airfares. In fact, Orbitz claims that they have "The most airline Web-only fares in the business." As discussed in the introduction, this joint venture will make it very difficult, if not impossible, for travel sites like Travelocity and Expedia to compete on price. These other Web Sites, then, must look for other ways to differentiate themselves from the competition. As the Internet travel industry grows larger, competition will drive profit margins down on such things as commodity airline tickets. To make up for these low yie

Category: Business - E