ly suited to take advantage of the cost savings provided by digitizing the service, agent, and process. Electronic commerce provides customers with the ability to have direct access to providers of travel and tourism services. This is more than likely why the travel industry is not only rapidly expanding around the globe, but Forrester Research Inc. predicts that 25% of all B2C Internet commerce will be travel related (Turban, Lee, King and Chung, 2000, 159).
The following tables demonstrate that the travel and tourism industry is not only expanding globally, but it is rapidly becoming the number one electronic industry for consumers:
ONLINE SALES BY CATEGORY (in Millions of U.S. Dollars)
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