ttracts customers and clientsùwhile bad writing drives them awayö (11). Spelling errors in memos, emails, and other forms of written communication, like sales letters to potential clients, reflect poorly on the employee writer in addition to the organization. Poor writing includes a lack of knowing your audience, something that can rapidly turn off readers. Using acronyms or buzz words can confuse readers outside of specific departments or specific industries.
The writing skills workshop will help save the company time and money in ways other than helping attract customers and clients. The average business letter costs about $10, according to Parnell (1996), which means writers must ôget the job done right-the first timeö (10). Poor writing skills lead to lower morale when writers are unaware of the cultural diversity of their audience or use loaded or biased terminology that causes hurt feelings and conflict. Poor wr
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