Role of Mission & Vision in Strategic Management

 
 
 
 
THE ROLES OF MISSION, VISION AND VALUE IN STRATEGIC MANAGEMENT

When economies are healthy and businesses are doing well, it is easy for managers to become complacent and not pay attention to long-term direction. Healthy economic conditions can be forgiving of such inattention. When the economy changes and the business environment becomes more competitive, those companies which have established a tradition of long-term goals in conjunction with short-term planning are the companies which survive and even prosper. Companies which ignored that aspect of their business find that the increased competition for resources, customers and market share does not long tolerate poor or no planning. This research considers the strategic management process and the roles that mission, vision and values play in that process, and examines how each of these components affects branding, as well.

The mission takes on the issue of what the company is today, and what it will be in the future. Many companies put the mission statement into writing and use it as the overarching principle by which the company operates. This mission statement can be made available to employees, investors, creditors, customers and any other stakeholders associated with the organization. Ideally, all activities undertaken by individuals within the organization are in support of the mission statement. Because of this, the statement should be clearly stated, concise and broad in scope (Thompson

     
 
 
 
    

 

Related Essays

Essentials of Management .... that leadership, or providing the vision, is an .... For example, the leadership role and the entrepreneurial .... process, which is determining the mission and focus of .... (1446 6 )

Case Analysis: WORLD VISION INTERNATIONAL'S AIDS INITIATIVE .... The understood the crucial role of community .... community development into the World Vision mission and operations .... The management of this strategic tension, however .... (1723 7 )

Analysis and Its Role in Business Analysis and Its Role in Business. .... environments) to the development of a corporate mission statement, a set .... et al (26), the often highly intuitive vision of the .... (591 2 )

Leadership, Vision, Teamwork, Change 1. Introduction .... Mission describes why the organization exists and vision .... their caring about the organization through vision. .... work, and poorly defined role expectations; signs .... (2683 11 )

INFORMATION TECHNOLOGY and STRATEGIC MANAGEMENT .... a clear understanding of that vision" (p. 14 .... to understand that the Internet's first role in information .... the process of determining the mission, major objectives .... (5392 22 )


Category: Business - R
 
 
 
Common Topics
 
 
 
 
 
 
 
Click Here to Get Instant Access to over 32,000 Professionally Written Papers!!!
 
 
 
Join Now  
 
 
 
 
 
Saved Papers  
 
 
Save your essays here so you can locate them quickly!
 
 
 
Testimonials  
 
"Thank you for making such a high quality site! Your papers are the best I have seen around"
Debbie B.
 
"Your site was very helpful and gave me the details I needed in order to complete my essay!!!"
Mike F.
 
"This site is an excellent vehicle for quick referrences. Thanks a bunch!"
Carla T.
 
"Great site, I got a lot of new ideas I would have never thought of before."
Nate A.
 
"I love this site!!!"
Marie H.
 
 
 
 
Copyright © 2007 - 2014 Lots of Essays. All Rights Reserved. DMCA