wspaper ads will appear in the technology section, and our magazine ads will appear primarily in trade journals, but also to some degree in magazines devoted to news, technology, finance, and business. We expect our advertising program to bring in the largest number of new customers, but we will also rely on personal selling where it is cost-effective to do so. Ex`mples of such shtuations would be where an existing customer has recommended us to another prospect, at trade shows, in companies where a move to VPN has already been decided on but a vendor has not yet been selected, and in response to reply cards from potential customers demonstrating an interest in our product.
In these cases, a personal selling approach will be util
...