omotions. Advertising will target leased-line users and companies planning to reconfigure their networks soon. Our advertising will emphasize the flexibility of VPN and its ability to use either wireless or wired connections, its easy point-and-click user interface, and the full-support solution we offer. Advertising channels include television and radio commercials, search engine advertising, e-mail ads, television, and print media. Print media will include national and trade newspapers, magazines, and journals, and reply cards will be included so that potential customers can demonstrate an interest in learning more about our products.
Although our central advertising message will remain the same across all members of our target audience, we will slightly adjust the way it is conveyed depending on the demographics each ad is intended to appeal to. Therefore, it will be necessary to have a number of versions of our ads that appeal to specific segments of our market. Although the number and range of these specific segments is expected to fluctuate up and down depending on fluctuations in the market, we plan to start with a standard ôvanillaö version that will appeal to most customers, a version that specifically appeals to female executives, and a version for companies that are new to the technology market. We will scrupulously guard the integrity and consistency of our corporate identity in these versions; we will not in any way alter our corporate ôfaceö to the customer by changing our message or our brand identify. Instead, these adjustments will be subtle ôflavors,ö or facets of the same identity intended to offer customers a way to more readily make a connection to us by presenting the part of our corporate persona first that they will feel most simpatico with.
Our television and radio ads will be aired during broadcasts likely to appeal to corporate decision-makers, such as finance and technology programs. Our ne...