ts source and the mineral content and includes 'artesian,' which comes from deep within the earth, 'spring,' which acquires minerals through rocks and 'rain', which is collected from the world's cleanest skies (Askin).
Customer service, too, is innovative, and it has been stated that "The name Four Seasons is synonymous with knock-your-socks-off service" (Canfield & Switzer 185). Donald A. Norman reports in his book Emotional Design that he checked into the Austin Four Seasons Hotel years ago and found "a TV guide on the bed, with a bookmark placed on the current date." The company's four pivotal customer service values are "kindness, intelligence, mutual respect, and customer delight" (Ind 170). Barbara Talbott, Executive Vice President of Marketing for Four Seasons Hotels and Resorts, states that "The innovative definition of luxury developed over the past 45 years by Four Seasons Hotels and Resorts is based on service excellence, melded with top-notch facilities and operations." She explains that in
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