o attend” (Hof 119). After high school Bezos attended Princeton where he grew to love computers and earned degrees in electrical engineering and computer science. Bezos has a combination of vision, revolutionary thinking, and energy. “I’ve always been at the intersection of computers and whatever they can revolutionize,” he says (Hof 119). Bezos became the youngest vice-president in the history of the investment banking firm D. E. Shaw & Co. after college. However, the first time he ever surfed the Web he discovered a piece of information that made him determined he knew where his future direction lie “The Web population was growing 2,300% a year—and the light bulb went on” (Hof 119). Bezos left his position at D. E. Shaw & Co. and drove to Seattle. His wife, a novelist named MacKenzie, drove while he tapped out on his laptop a prospective business plan to offer to investors. By the time he got they arrived in Seattle, Bezos was finished. He had typed up the initial business plan for Amazon.com, Inc.. Neither of them knew at the time that in less than six years their Amazon stock would be worth more than $4.4 billion (Hof 120). This analysis will profile a profile of Amazon.com, including goals, objectives, a SWOT analysis, trends, relationship building, and others as well as providing a blueprint for strategy for future success.
The main goal of Amazon.com is to realize a profit for investors. Its objective is to continue to be the number one E-tailer on the Internet and its goals to do so while increasing profitability include the following:
Restructure core business (book sales)
Increase sales of high-ticket, higher-margin items
The Web idea Bezos thought of when the light bulb went on was books. He would sell books on the Internet which is what made him choose Seattle, its technical expertise and convenient distance to Ingram Book Group’s Oregon warehouse. Bezos has become a role model...