of E-commerce since. On loans he acquired from investment bankers and others, he started his company in his garage. Amazon.com went online in July of 1995. In less than five years Amazon.com has become the leading retailer of books, with its catalog containing more than 2.5 million titles (1 million out of print) and a host of other innovative conveniences for consumers “40% off the Amazon.com 500, features for easy searching, Web-based credit card payment and direct delivery to customers. Amazon.com has virtually unlimited online shelf space and can offer customers a vast selection through an efficient search-and-retrieval interface” (Greater Value 1).
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