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Case Study: Jot-It Inc.

This analysis details how Jot-It, Inc. is an El Monte-based manufacturer of pocket and desktop calendars and organizers that is competing in the United States with Day Runner, Time Minder, and other similar products has a distinct market niche in the Saudi Arabian market, one which involves a modification of the printed templates which are the basis of the company's extensive product line.

This report focuses on the one element of the Jot-It line that would prohibit successful entry -- the differences between the Islamic and the Julian calendars -- and shows the way that this problem can be overcome, thereby assuring good market entry. Information on a translation company which has also provided the lowest bid for the conversion work is included in the problem analysis.

Several pages of the report detail how our planned entry into the Saudi Arabian market must be strategized within the complex rules and regulations of Sharia add valuable strategic information and insight as to how such a penetration could be accomplished.

Jot-It, Inc. is an El Monte-based manufacturer of pocket and desktop calendars and organizers that is competing in the United States with Day Runner, Time Minder, and other similar products. Jot-It, Inc. is the 12th largest developer and marketer of loose-leaf paper-based organizers for the North American and European retail markets.

The Company also develops and markets a number of related organizing products, including telephone/address books, business accessories, organizing tools for students, wallboards, laminated wall planners, and the Home Manager(TM) on-the-refrigerator

Jot-It, Inc. is a wholly-owned subsidiary of GFC Industries which is the primary stockholder in a consortium of Canadian forest and wood pulp manufacturers. All of the paper products are manufactured using the recycled materials from the forestry operations.

The business model for Jot-It includes selling a wide variet...

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Case Study: Jot-It Inc.. (1969, December 31). In LotsofEssays.com. Retrieved 05:19, May 31, 2020, from https://www.lotsofessays.com/viewpaper/1687953.html