and related learning experiences collaboratively with business and industry.
Modification and accountability in higher education is needed to meet the changing needs of the business community (Lee and Blaszczynski, 1999). Teachers of courses in business must be held to the same high standards as are now being set for teachers of non-business courses. Executives across the country have set critical standards they deem essential to fill their needs in future employees. The National Business Education Standards (1995) states that five major areas of communication standards are required to work in the business community: the basic foundations of communication (oral communication, informational reading, written communications, social and business listening), social communications, technological communications, employment communications, and organizational communications.
Industry leaders agree that nonverbal and oral communications skills significantly impact hiring decisions, and these skills are lacking in many job applicants today. Poor communic
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