f the network." She notes that even though someone may have co-authored papers with 20 colleagues, the individual's influence may not spread farther than those 20 people (Hogan, 2003, p. 14). A sociologist at Columbia University, Duncan Watts, acknowledges that it is not who someone influences but who the influenced people influence, and whom those they influence have an influence on (Hogan, 2003, p. 14).
This revelation explains why one of the newest approaches to job searching is the leveraging of contacts on social networking web sites such as Twitter and FaceBook. Although FaceBook was not created as a job search tool, it has proven to be such for many people today. One of these people was Jeff Chu, now the senior editor of Fast Company. Chu opened a free account on FaceBook in 2005, and since then he has used it for a variety of things, including a venue for interviewing college stu
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